{"id":126,"date":"2021-09-07T06:46:18","date_gmt":"2021-09-07T06:46:18","guid":{"rendered":"https:\/\/comdma.com\/barracoc\/?p=126"},"modified":"2021-09-07T06:47:27","modified_gmt":"2021-09-07T06:47:27","slug":"lab-1-typehunting","status":"publish","type":"post","link":"https:\/\/comdma.com\/barracoc\/2021\/09\/07\/lab-1-typehunting\/","title":{"rendered":"Lab 1: Typehunting"},"content":{"rendered":"\n<p>The first typography I found was the one used for the word \u201cdonettes\u201d on this packaging. It not only stood out to me because of the way it\u2019s spelled but the choice of font and use of all lowercase letters. I like the choice of font because the roundness of each letter reminds me of the shape of doughnuts, and that\u2019s what they\u2019re selling. They give the sense of bubble letters but overall go very well with the contrast of the typography used for the rest of the words on the bag. Along with this, since \u201cdonettes\u201d is the only word on the bag that has very unique typography, it tends to pop out amongst the rest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-768x1024.jpg\" alt=\"\" class=\"wp-image-127\" srcset=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-768x1024.jpg 768w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-225x300.jpg 225w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-1152x1536.jpg 1152w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-1536x2048.jpg 1536w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-1200x1600.jpg 1200w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-1980x2640.jpg 1980w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dough-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>The next typography I found was on one of my perfume bottles, \u201cMiss Dior.\u201d I like the typography chosen for this product because it\u2019s clean and readable. It\u2019s very appealing because when I think of a brand like Dior, I think of fancy, prestige, or expensive, and the typography that was done for the name of the perfume gives me that impression. In general, I like fancier types of print like this perfume, and I associate typography of this nature with being fancy. Like I would see it at an expensive restaurant of some sort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-768x1024.jpg\" alt=\"\" class=\"wp-image-128\" srcset=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-768x1024.jpg 768w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-225x300.jpg 225w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-1152x1536.jpg 1152w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-1536x2048.jpg 1536w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-1200x1600.jpg 1200w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-1980x2640.jpg 1980w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/dior-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Lastly, I found typography on another food product, but this time, it was on a \u201cmtn dew\u201d can. Now for this one, I was very interested in it because the first thing I noticed was that towards the end of the W, the word dew looks stretched but, it happens to look the same on the box the cans came in. Along with that how the most noticeable letters are lower case, and they are the t and n in mtn and the e in dew. I like the typography because it goes well with the design of the can. It gives a more edgy look, especially with the outline around the letters. On top of that, I find it interesting that each letter is about the same size no matter if there is capitalization or not.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-768x1024.jpg\" alt=\"\" class=\"wp-image-129\" srcset=\"https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-768x1024.jpg 768w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-225x300.jpg 225w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-1152x1536.jpg 1152w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-1536x2048.jpg 1536w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-1200x1600.jpg 1200w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-1980x2640.jpg 1980w, https:\/\/comdma.com\/barracoc\/wp-content\/uploads\/sites\/113\/2021\/09\/mtndew-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The first typography I found was the one used for the word \u201cdonettes\u201d on this packaging. It not only stood out to me because of the way it\u2019s spelled but the choice of font and use of all lowercase letters. I like the choice of font because the roundness of each letter reminds me of [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-dma-384"],"taxonomy_info":{"category":[{"value":5,"label":"DMA 384"}]},"featured_image_src_large":false,"author_info":{"display_name":"barracoc","author_link":"https:\/\/comdma.com\/barracoc\/author\/barracoc\/"},"comment_info":"","category_info":[{"term_id":5,"name":"DMA 384","slug":"dma-384","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"Here are all of the projects I did during my DMA 384 Typography course that I took in the Fall of 2021. ","parent":0,"count":7,"filter":"raw","cat_ID":5,"category_count":7,"category_description":"Here are all of the projects I did during my DMA 384 Typography course that I took in the Fall of 2021. ","cat_name":"DMA 384","category_nicename":"dma-384","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":1,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":130,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/posts\/126\/revisions\/130"}],"wp:attachment":[{"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comdma.com\/barracoc\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}