Project 3: Type History Poster

1. What did you learn?

In this project, I learned about the Arts and Crafts movement and a couple of famous designers from this period. I also found out that the movement has a few local connections! Dard Hunter, who the typeface I used was named after, worked as a graphic designer with the Roycrofters in East Aurora.

2. What was easy?

Finding a typeface associated with the Arts and Crafts movement was easy, as I very quickly found a font family on Adobe Fonts just by searching “arts and crafts.” Finding information about this design period while researching for this project was also easy.

3. What was challenging?

Something that was more challenging was figuring out how to add a drop cap in Photoshop, since Photoshop doesn’t have a tool for drop caps like InDesign does.

4. How could your submission be improved?

I might improve my submission by finding a way to integrate more of the suggested typographic elements from the assignment instructions, specifically a pull-quote and/or bullets.

5. How could the professor improve the assignment for the next class?

I thought that this assignment worked well as is.

6. How might you apply your knowledge in future assignments or work scenarios?

I liked the approach of starting with a specific time period / design era as inspiration, so I think this might be something helpful to implement in future projects.

7. How did a specific reading or video inspire or help you?

https://www.google.com/search?sca_esv=580252979&q=william+morris+patterns&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjf0aq58LKCAxXkv4kEHZaNC70Q0pQJegQIDBAB&biw=1536&bih=739&dpr=1.25

I found a lot of inspiration looking at examples of William Morris’ patterns. I noticed lots of floral elements and symmetry, so I worked off of that to create my own pattern in Procreate.


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