{"id":27,"date":"2021-04-27T00:04:16","date_gmt":"2021-04-27T00:04:16","guid":{"rendered":"https:\/\/comdma.com\/kimererk212\/?p=27"},"modified":"2021-04-27T00:04:18","modified_gmt":"2021-04-27T00:04:18","slug":"project-3-reflection","status":"publish","type":"post","link":"https:\/\/comdma.com\/kimererk212\/2021\/04\/27\/project-3-reflection\/","title":{"rendered":"Project 3 Reflection"},"content":{"rendered":"\n
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  1. What did you learn?<\/strong><\/li><\/ol>\n\n\n\n

    Throughout the project’s creation, I learned how to utilize negative space for logo design. Specifically, I was able to get a logo made with the pen tool to create the shape of a cow’s head and face, then I made a path for a bottle-shaped space and used the subtract function on the pathfinder. Overall, I was really happy with the logo, as it came out with good symmetry and communicates the brand really well.<\/p>\n\n\n\n

    1. What was easy?<\/strong><\/li><\/ol>\n\n\n\n

      The concept of the project was really easy to work with. A simple milk carton template was fun and interesting to design for and then, eventually, to make into something tangible. I would also say that the color scheme was easy for me, because I wanted to come up with colors different from what you’d normally see in a coffee creamer product (warm reds, oranges, brown, etc). I decided to go a bit unorthodox with the pink\/red\/blue colors.<\/p>\n\n\n\n

      1. What was challenging?<\/strong><\/li><\/ol>\n\n\n\n

        For me, the challenging part was folding up the net shapes into the actual carton. I had some trouble with some of the edges and taping them together, and unfortunately my paper got crumbled up a bit in the process. Nonetheless, I was able to get some shots of the final product that seem good enough for a mock-up advertisement.<\/p>\n\n\n\n

        1. How could your submission be improved?<\/strong><\/li><\/ol>\n\n\n\n

          I think I could maybe try another print on the carton. Other than that, though, from a design standpoint, I kept the main logo page pretty simple, with just the logo and company name along with a gradient background. Even though it’s pretty minimalist, I like that it contrasts with the patterns pages on the other two sides of the box.<\/p>\n\n\n\n

          1. How could the professor improve the assignment for the next class?<\/strong><\/li><\/ol>\n\n\n\n

            Professor Dunkle does a great job with this project in getting us to think like designers for a real product. The only thing I can really think of is maybe printing on some poster paper or even using cardboard to mitigate some of the structural damage suffered when assembling the carton.<\/p>\n\n\n\n

            1. How might you apply your knowledge in future assignments or work scenarios?<\/strong><\/li><\/ol>\n\n\n\n

              I hope to work on a graphic design team in my future internship, so I could definitely see the logo design and overall spacing out of vectors to be a useful skill to apply to future projects I could be paid for.<\/p>\n\n\n\n

              1. How did a specific reading or video inspire or help you?<\/strong><\/li><\/ol>\n\n\n\n

                I was pretty inspired by simply the idea of organic farmers and local business around Buffalo to create my company for this project. I would refer to a documentary like “Food Inc.” as inspiration for the concept. As far as the designs go, negative space logos really inspired my own logo, and I have a couple references linked below: <\/p>\n\n\n\n

                https:\/\/www.pinterest.com.au\/pin\/530791506082582902\/<\/a><\/p>\n\n\n\n

                \nAmbiguity of Positive and Negative Space : Kolner Zoo<\/a>\n<\/div>
                https:\/\/www.shutterstock.com\/image-vector\/cow-negative-space-logo-design-vector-1496076599<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

                What did you learn? Throughout the project’s creation, I learned how to utilize negative space for logo design. Specifically, I was able to get a logo made with the pen tool to create the shape of a cow’s head and face, then I made a path for a bottle-shaped space and used the subtract function… Continue reading Project 3 Reflection<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":false,"author_info":{"display_name":"kimererk","author_link":"https:\/\/comdma.com\/kimererk212\/author\/kimererk\/"},"comment_info":"","category_info":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":1,"category_count":5,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":1,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/posts\/27\/revisions\/33"}],"wp:attachment":[{"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comdma.com\/kimererk212\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}