By: Brandon Scott
1.) In Project 3, I learned how to deconstruct an original box and recreate my own. As an intern graphic designer, this project taught me a new way of creating that I had never done before. It’s one thing to design a graphic, but to be able to bring that design to life will allow me to creatively separate myself from other designers. Since doing this project, I have implemented the tools that I learned in three recent designs. The graphic feels and looks different when you can actually see what the final product could actually look like. I noticed that it also allows me to think about the realism of the graphic as I design it; it’s not just going to be a graphic; it’s going to be an item that is physical.
2.) The easy part was getting the measurements of my original box that I used for inspiration. It was also easy to trace the image and create the boxes to match the original. As I’ve gotten more comfortable with the rulers and creating in indesign, I feel like it was more about using the different tools from the labs and putting them all in use with one project.
3.) The challenging part was coming up with a new idea that was original. I didn’t want to just pick something and throw it together; I really wanted to create something that could be useful, whether it was the idea of it or the actual thing. This is the first time that I created a package design that I had to put together. Even though I had my original inspiration on hand, it was still hard putting my new box together. I had to tape some pieces, make new cuts, and adjust the box so it looked presentable and was fairly put together.
4.) My submission could have improved if I had taken more time in the last steps of putting it together. As it was my first time using my craftsmanship to create a new design, I realized I had to develop more patience and really design the packaging. I’m happy with my submission because I put my all into it, but I think if I had spent the same amount of time putting it together as I did designing it, it would be way better.
5.) I don’t think the professor could’ve improved the assignment.
6.) I will apply this knowledge in future work scenarios, as this project helped me gain an understanding of the way a package is defined and made, as well as implement another creative ability in my own. I believe that if I keep practicing after graduation, these tools will grant me opportunities that wouldn’t be there if I hadn’t learned them, because I had never had this in mind. That is what I really appreciated the most about these types of projects during my college career. They allow me to embed them into real-world applications; it’s never something that goes unused.