What I Learned
As far as package design, this project taught me the importance and usefulness of having a deconstructed reference to trace. I especially saw this with the gum package, but for something as basic as a chip bag it was helpful. In terms of skill, I became more familiar with using patterns and textures and the pen tool. I used the pen tool for the potato and its spots, the leaf, and for the “type on a path” words on the back.
What Was Easy
I had a smooth time tracing my reference since the shape was simple. I scanned a cheese doodle bag (pictures at end) and tried to keep a relatively similar format. I also had a vision in mind for how I wanted the package to look and what the theme was. I wanted the package to have a burlap pattern to simulate a sack of potatoes, and I knew I wanted to incorporate sunflowers.
What Was Challenging
The most challenging part of this project was assembling it! I used a glue stick to seal the side and top and stuffed the inside with cotton balls to give the illusion it was full. The glue stick took a while to dry and either the side or the top kept popping open. It didn’t go quite as smoothly as I anticipated!
How My Submission Could Be Improved
Two improvements could be perfecting my folding precision and lowering the opacity further on my fold lines for a more seamless look. However, since the package was supposed to have a “rough” bag feel to it, I think the lines don’t seem too out of place.
How The Professor Could Improve
N/A
How I Will Apply My Knowledge in the Future
I will apply all the package design skills I learned in this project in future work. These include scanning and tracing, ensuring proper spacing, including die strikes, and coming up with a unique and eye catching design that reflects the product in a creative way.
How A Specific Reading Helped Me
I didn’t refer to a certain reading, but when creating my mood board I looked at lots of different kinds of packaging for inspiration. Some packaging was actually creatively shaped, while some packaging focused more on creative detail to be eye-catching, clever, and effective.
Reference
