Category: DMA214

What did you learn? This project brought together everything we’ve learned throughout the semester, combining gestalt principles/layout, color, typography, and image. What was easy? Choosing color palettes and fonts was easy. What was challenging? I found that this project took a lot of trial and error when it came to putting all the pieces together…

What did you learn? In this project, I got more familiar with how to use Figma’s type tools. I also learned the meaning behind terms like tracking, kerning, and ligature when talking about typography. What was easy? Sketching out different ways to arrange words and playing around with Figma’s type tools to adjust font weight,…

What did you learn? In this project, I learned the difference between pure and fused metaphors, how metaphors are used in advertising, how to use mind mapping as a brainstorm technique, and various approaches for combining and editing images in both Figma and Photoshop. What was easy? Cutting out components of images, working with adjustment…

What did you learn? In this project, I learned how to use triadic, complementary, split-complementary, and analogous color schemes. I also learned how to use tools like gradients and color progressions to create a landscape with a sense of depth. What was easy? Choosing and sticking to a color scheme for each landscape was easy.…

What did you learn? In this project, I learned how to apply gestalt principles to arrange basic shapes in a way that conveys a message. I also learned how to use a grid and the rule of thirds to optimize focal point position. What was easy? I found using Figma to be easy; once I…