Categories
DMA 214

Project 3: Metaphor

My visual metaphor: The world is your oyster!

Reflection:

For this project, I created a fused metaphor symbolizing “the world is your oyster”. Through my work, I learned how to transform and warp images, such as the earth, creating more realism. It was easy to combine the 2 images, as this involved simple photoshop skills. However, it was more challenging to make the image look realistic and create a pattern in Figma. Creating a pattern that filled space, but didn’t look too busy took some time. My submission could be improved with a better pattern, as using waves, hands, and opportunity symbols may not convey the metaphor fully. The assignment could be improved by not requiring a pattern and leaving that just as a lab, as it takes away from the metaphor. I can apply the knowledge gained from this project to my future assignments as I know now how to warp images, allowing me to truly transform shapes. I was helped by the noun project (http://Thenounproject.com), as they provided me with symbols to use in my pattern.

Categories
DMA 214

Project 2: Color

Reflection:

In this project, I created four different landscapes using various gradients, shapes, and Gestalt principles. I learned how to create radial and linear gradients, as well as understanding the different color schemes. I really enjoyed finding different schemes and relating them to the unique areas. I thought it was easy to draw out the various shapes and create the landscapes, such as the coral and the buildings. Figma is starting to become very easy to utilize in terms of drawing and designing. It was challenging to draw the cactuses, however. In order to make them realistic, I needed to understand how to curve the rectangles which I struggled at initially. I think I eventually created a decent cactus towards the end, however. My submission could be improved if I focused more on different gradients and different saturations. This could make certain areas in the artboard pop. I don’t believe this assignment could be improved, as I thought a good amount of time was given to work on it and the critiques helped greatly. I had a lot of fun with this project. I would apply my knowledge learned as I know understand color schemes. I can now use certain color schemes when designing in the future, allowing for a more aesthetic end project. I was particularly helped by the website, kuler.adobe.com. This helped me explore different color schemes and truly understand what analogous and triad meant, as I was unaware of the two before this class.

Categories
DMA 214

Project 1: Layout

Jack and Jill:

Abstract

Representative

Gestalt Principles Used:

Abstract:

Artboard 1: I used the principle of proximity to establish a relationship between Jack and Jill.

Artboard 2: I used figure ground and created hills with the black background.

Artboard 3: I used continuation here, so the raindrops led the viewer’s eyes downward, without actually being on the bottom of the artboard.

Artboard 4: Here I used the principle of similarity to establish Jack’s fall . The smaller parts of him represent his whole self failing down.

Artboard 5: The principle of closure was used to establish Jack’s missing crown. A piece of him is missing, yet it is assumed that the circle is closed through closure.

Artboard 6: Here I used repetition so the viewer would perceive Jill’s tumble as one singular element, rather than individual elements.

Representative:

Artboard 1: Here I used similarity to establish a connection between Jack and Jill and have them contrast their background. This makes them a pair that stands out, rather than individuals.

Artboard 2: Here I used repetition to create hills. Many of the same circles are overlayed to create a large hill, rather than many small ones.

Artboard 3: Closure is used here to represent the pail of water. There is obviously not a gaping hole in the pail’s side, so the principle of closure fixes that perception for us.

Artboard 4: I used continuation to demonstrate Jack’s fall. The moons are portrayed in a curve and lead the eye off the page, narrating his large tumble.

Artboard 5: This artboard uses figure ground to establish Jack’s crown breaking. Small triangles contrast with the background to create fragments and the triangles in the upper corner switch places with the ground.

Artboard 6: Lastly, I used proximity to establish Jill’s tumble. Many shapes are put closely together to establish a connection among themselves. This contrasts Jill against Jack, who is on the bottom of the artboard.

Reflection:

In this assignment, we used Gestalt principles to create a Nursery Rhyme. For my project, I chose to show “Jack and Jill” through shapes in both an abstract and representative manner. In this project, I learned all about Gestalt principles and how to put them into practice. Additionally, I combined this knowledge with the Rule of Thirds when designing my artboards. I also learned how to use Sigma in this project, which is an easier alternative to Illustrator. I thought it was relatively easy to create the representative artboards in this project, as it was simply telling a story through shapes. However, combining Gestalt principles with the abstract dartboards was quite challenging. I struggled with creativity in the beginning as well as trying to satisfy all 6 principles. My submission could be improved if I spent more time learning the ins-and-outs of Figma. With more knowledge of the site, I would probably be able to make more intricate shapes and tell the story in a more complex manner. Additionally, this submission could be improved if I was able to be more creative. I struggled in making abstract pieces. The assignment could be improved for the next class by involving color. I think simply adding gray shapes to the black-and-white would enhance the storytelling. From the knowledge gained in this assignment, I will now be able to identify design crimes that go against the Gestalt principles. Additionally, I will be able to follow the Rule of Thirds in the rest of my designs in the future. I was helped in this project by referencing the Gestalt lecture presented in class, as well as the links provided in the directions. Specifically I found the Smashing Magazine article helpful (http://www.smashingmagazine.com/2014/03/design-principles-visual-perception-and-the-principles-of-gestalt/). This article helped me further identity the Gestalt principles with more examples.

Categories
DMA 214

Lab “0”

Categories
DMA 212

Project 4: Map Infographics

I chose to create the town of Lake Placid for Project 4. After the critique, I changed around a few items in order to make the map more readable. I changed the “Lake Placid” sign from blue to red to help it stand out more, made the Olympic symbol easier to view, added a few more icons, and made the text curved for the lakes and wilderness area.

This project was by far my favorite of the year and I learned a lot from it. I learned how to create a map from start-to-finish, including creating symbols, a compass, a flag, and other geographical aspects with the pencil tool. It was easy to draw the roads, rivers, and lakes. I honestly found it quite fun and would have gone into greater detail if I had the time. I also really enjoyed creating the symbols, I didn’t realize it would be so easy to accomplish. It was challenging to find a map area to create, as I struggled with which town and how zoomed out I wanted it to be. However, I ultimately chose Lake Placid as I really wanted to draw winding roads and aspects of nature. My submission could be improved if I made it more zoomed in and actually focused on the town, however, the region was much more exciting to do, so I wouldn’t change it. The professor could not change the assignment, every video was very helpful! The step-by-step instructions also greatly helped me through the project and made it quite easy to follow. I can apply this knowledge learned to future map-making projects and scenarios. I learned that I really enjoy this area of design so hopefully I get to do it again.

Categories
DMA 212

Project 3: Package Design

This is my product package for Elmhurst’s Apple Pie Spice Oat Creamer. I went for a natural and earthy design, as the company is plant-based and strives to reduce their environmental impact. I choose natural shades of green, yellow, brown, and reds for the background and the logo. I continued this theme into the other design elements, choosing oats, coffee beans, and apple, and cinnamon. I combined my design elements with simplistic type to make Elmhurst’s brand come off smoothly.

After the critique, I kept most things the same, however I changed the stroke on the logo and changed the apple detail. The stroke change was recommended by my classmates as it allows for “Elmhurst” to be more visible. The apple is also now more of a drawing, fitting the rest of the images. Through this project, I learned how to image trace, create a pattern in Illustrator, and cut out arcs of a circle. I also learned how to place many components together in Illustrator. It was easy to create the pattern. I found it very fun to choose the colors and create interesting lines. It was challenging to create the 3 calories circles. They wouldn’t duplicate correctly at first, but I eventually got it. The professor couldn’t really improve the assignment. The time allotted was adequate and having both screencasts and directions was very helpful. I was able to complete the project with ease. I will apply this knowledge in the future, as creating patterns and type is definitely needed within advertising projects.

Categories
DMA 212

Project 2: Image Compositing

Reflection: I loved this assignment a lot. I love making collages and determining which objects fit best in a place, so this was so fun to do. I wanted to mix reality with illustrations, hence the different image compositions. Mixing these two worlds is especially seen with the sun, as it is both real and a sketch. From this project, I learned how to combine images together and create a focal point. I also learned how to resize and alter my images to fit within the different frameworks. It was easy to cut out my images and place them together in a cohesive manner. It was a bit challenging to create a second image, as I accidentally layered everything together. However, it was a decent fix as I just placed all parts together again. My submission could be improved if I masked a bit better, however, I had already layered everything, so I’ll deal with it. Additionally, I like how the masked edges of the actual pictures evoke sticker-like qualities. I don’t think the professor could improve the assignment, as we had a good amount of time to work on it. I can apply the knowledge learned in the future as I know now how to create focal points and compositions. I can easily make collages now. the D2L instructions greatly helped, as they provided guidelines.

Categories
DMA 212

Lab 5: Pen Tool Exercise

Reflection: I learned a lot in this exercise. I was not aware of all these different ways to use the pen tool, so drawing all of these patterns was eye-opening. I thought it was easy after 2o minutes of attempting to figure it out, but it was quite challenging. I could not figure out the option or control keys, making it very hard. I was getting quite frustrated. My submission could be improved if I spent more time on the curves with corner points exercise, but I could not figure it out. Luckily, you just said to try it. The professor could improve the assignment with more explanatory directions on the worksheet. I can apply this knowledge to the rest of my drawing in Illustrator now that I can actually use the pen tool. I was helped through the professor’s step-by-step class instruction.

Categories
DMA 212

Lab 4: Textures from Scratch/Photos

Texture from Photos
Texture from Scratch

Reflection: I learned a lot during this lab. Before this lab, I was unaware of these many techniques to make textures. I didn’t know I could create cloud or brushed metal textures. These are quite cool features, as I can now create images from essentially just pixels. This is helpful when creating backgrounds. It was easy to create the gradients, as I did this in DMA 201 last semester. However, it was challenging t0 do the shape/gradient combo, as I could not get the marching ants to work originally. However, I ended up figuring it out, so it was okay in the end. My submission could be improved if the sweatshirt material from my photos did not has any many color variations. The professor could not improve the assignment, it went very well. The D2L step-by-step instructions worked very well for me. I could apply this knowledge to the future, as I can now make my own textures. This will be helpful for creating backgrounds.

Categories
DMA 212

Project 1: Portfolio

Reflection: For this project, I choose to follow the theme of travel. Wherever I travel, I get a sticker representing the place I visited. I choose to scan these stickers. Additionally, I took photos that relate to travel or that relate to the corresponding sticker. I think I followed the theme pretty well. In this project, I learned a lot about resizing. We did it previously in the last few labs, but I definitely got better and developed a process for it as I did this project. I also learned how to manage my images in my folder well, as I was dealing with so many different files. It was easy to optimize into print and screen (large) images, as the resizing process was simple and routine. However, it was challenging resizing into thumbnail images. My scratch disk kept filling up and was not cooperating with me. However, I found a way to circumnavigate this error message, allowing me to get better at Photoshop. My submission could be improved if I got better at the rubber stamp tool. The scanned stickers would look clearer and more clean once my skill is developed. The professor could improve the assignment if we were given more time in class to work on it. However, it was definitely doable outside of class. I can apply my knowledge in the future, as I have learned good file management skills, as well as resizing. This will be helpful in longer and more complex Photoshop assignments. I was helped greatly by the step-by-step instructions on D2L. I really appreciated how every resizing step was detailed out, making it an easy process to follow.