Month: April 2020

I chose to create the town of Lake Placid for Project 4. After the critique, I changed around a few items in order to make the map more readable. I changed the “Lake Placid” sign from blue to red to help it stand out more, made the Olympic symbol easier to view, added a few more icons, and made the text curved for the lakes and wilderness area.

This project was by far my favorite of the year and I learned a lot from it. I learned how to create a map from start-to-finish, including creating symbols, a compass, a flag, and other geographical aspects with the pencil tool. It was easy to draw the roads, rivers, and lakes. I honestly found it quite fun and would have gone into greater detail if I had the time. I also really enjoyed creating the symbols, I didn’t realize it would be so easy to accomplish. It was challenging to find a map area to create, as I struggled with which town and how zoomed out I wanted it to be. However, I ultimately chose Lake Placid as I really wanted to draw winding roads and aspects of nature. My submission could be improved if I made it more zoomed in and actually focused on the town, however, the region was much more exciting to do, so I wouldn’t change it. The professor could not change the assignment, every video was very helpful! The step-by-step instructions also greatly helped me through the project and made it quite easy to follow. I can apply this knowledge learned to future map-making projects and scenarios. I learned that I really enjoy this area of design so hopefully I get to do it again.

This is my product package for Elmhurst’s Apple Pie Spice Oat Creamer. I went for a natural and earthy design, as the company is plant-based and strives to reduce their environmental impact. I choose natural shades of green, yellow, brown, and reds for the background and the logo. I continued this theme into the other design elements, choosing oats, coffee beans, and apple, and cinnamon. I combined my design elements with simplistic type to make Elmhurst’s brand come off smoothly.

After the critique, I kept most things the same, however I changed the stroke on the logo and changed the apple detail. The stroke change was recommended by my classmates as it allows for “Elmhurst” to be more visible. The apple is also now more of a drawing, fitting the rest of the images. Through this project, I learned how to image trace, create a pattern in Illustrator, and cut out arcs of a circle. I also learned how to place many components together in Illustrator. It was easy to create the pattern. I found it very fun to choose the colors and create interesting lines. It was challenging to create the 3 calories circles. They wouldn’t duplicate correctly at first, but I eventually got it. The professor couldn’t really improve the assignment. The time allotted was adequate and having both screencasts and directions was very helpful. I was able to complete the project with ease. I will apply this knowledge in the future, as creating patterns and type is definitely needed within advertising projects.