This is my product package for Elmhurst’s Apple Pie Spice Oat Creamer. I went for a natural and earthy design, as the company is plant-based and strives to reduce their environmental impact. I choose natural shades of green, yellow, brown, and reds for the background and the logo. I continued this theme into the other design elements, choosing oats, coffee beans, and apple, and cinnamon. I combined my design elements with simplistic type to make Elmhurst’s brand come off smoothly.
After the critique, I kept most things the same, however I changed the stroke on the logo and changed the apple detail. The stroke change was recommended by my classmates as it allows for “Elmhurst” to be more visible. The apple is also now more of a drawing, fitting the rest of the images. Through this project, I learned how to image trace, create a pattern in Illustrator, and cut out arcs of a circle. I also learned how to place many components together in Illustrator. It was easy to create the pattern. I found it very fun to choose the colors and create interesting lines. It was challenging to create the 3 calories circles. They wouldn’t duplicate correctly at first, but I eventually got it. The professor couldn’t really improve the assignment. The time allotted was adequate and having both screencasts and directions was very helpful. I was able to complete the project with ease. I will apply this knowledge in the future, as creating patterns and type is definitely needed within advertising projects.