Project 3 Reflection

  1. What did you learn?

Throughout the project’s creation, I learned how to utilize negative space for logo design. Specifically, I was able to get a logo made with the pen tool to create the shape of a cow’s head and face, then I made a path for a bottle-shaped space and used the subtract function on the pathfinder. Overall, I was really happy with the logo, as it came out with good symmetry and communicates the brand really well.

  1. What was easy?

The concept of the project was really easy to work with. A simple milk carton template was fun and interesting to design for and then, eventually, to make into something tangible. I would also say that the color scheme was easy for me, because I wanted to come up with colors different from what you’d normally see in a coffee creamer product (warm reds, oranges, brown, etc). I decided to go a bit unorthodox with the pink/red/blue colors.

  1. What was challenging?

For me, the challenging part was folding up the net shapes into the actual carton. I had some trouble with some of the edges and taping them together, and unfortunately my paper got crumbled up a bit in the process. Nonetheless, I was able to get some shots of the final product that seem good enough for a mock-up advertisement.

  1. How could your submission be improved?

I think I could maybe try another print on the carton. Other than that, though, from a design standpoint, I kept the main logo page pretty simple, with just the logo and company name along with a gradient background. Even though it’s pretty minimalist, I like that it contrasts with the patterns pages on the other two sides of the box.

  1. How could the professor improve the assignment for the next class?

Professor Dunkle does a great job with this project in getting us to think like designers for a real product. The only thing I can really think of is maybe printing on some poster paper or even using cardboard to mitigate some of the structural damage suffered when assembling the carton.

  1. How might you apply your knowledge in future assignments or work scenarios?

I hope to work on a graphic design team in my future internship, so I could definitely see the logo design and overall spacing out of vectors to be a useful skill to apply to future projects I could be paid for.

  1. How did a specific reading or video inspire or help you?

I was pretty inspired by simply the idea of organic farmers and local business around Buffalo to create my company for this project. I would refer to a documentary like “Food Inc.” as inspiration for the concept. As far as the designs go, negative space logos really inspired my own logo, and I have a couple references linked below: