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Project 3: Event Display

Photos: Reflection: What did you learn? I learned that when it comes to designing packaging that there are two ways to show how it will look on a product. The first way is by printing it out and putting it on the item, and the other way is by making a 3D version in illustrator. […]

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Project 2: Merch

Pictures: Reflection: What did you learn? I learned about the brainstorming process that goes into creating merch and how one concept can branch off into several different directions. This was very apparent when we talked with Brian Grunert and how he worked on a project that ended up generating over 10 ideas just on boxes. […]

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Project 1: Menu & Table Tent

Pictures: Table Tent Menu Old Menu Designs: Reflection: What did you learn? I learned how to properly use paragraph and character styles, how to embed links so you don’t lose your photos, and overall got a better understanding of InDesign. What was easy? It was easy figuring out how I wanted my menu to be […]

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DMA 384

Project 4: Book Theme

Reflection What did you learn? I learned how to use InDesign because my experience with InDesign before this project was very little. I also learned different styles formats that go with different types of works. Lastly, I learned how to use paragraph styles which made putting the book together a lot easier. What was easy? […]

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DMA 384

Project 3: Type History Poster

Finished Product: Inspiration: Reflection: What did you learn? I learned how to format text in InDesign and illustrator in a user-friendly way while still being conscious of the design layout. I also learned how to get rid of hyphens in both adobe programs. What was easy? It was easy knowing how I wanted to present […]

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DMA 384

Project 2: Words

Sketches/Rough Drafts: Final Product: Reflection: What did you learn? I learned how to alter letters/words to represent specific meanings based on the movies I did my project on. I also learned how to kern and track my words to get the best look. What was easy? It was easy figuring out what movies I wanted […]

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DMA 384

Project 1: Letter

My Font: Process Pics/Sketches: The picture above was the first font I made, but I wasn’t liking the doubling up on one side, so I scratched this as a font possibility and moved on to the next. The picture above was the second font I started, but it felt very boring. Overall the letters came […]

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DMA 384

Lab 3: Forest Lawn

This is blackletter font because it has extra decorations, as you can see, especially in the capital L, S, O, A, and K. This is a slab serif font because the letters are a little thicker but still have the feet at the ends of the letters. This is a script font because it mimics […]

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DMA 384

Lab 2: Typehunting

The typography I found was the one used for “Hawaiian” on this shaved ice machine box. I like the choice they made with the font because the blocky shape reminds me of boards you would see on a shack. The pattern/coloring inside furthers that connection for me. The reason I’m referring to a shack is […]

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DMA 384

Lab 1: Typehunting

The first typography I found was the one used for the word “donettes” on this packaging. It not only stood out to me because of the way it’s spelled but the choice of font and use of all lowercase letters. I like the choice of font because the roundness of each letter reminds me of […]